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Elizabeth Arden teams with Bazooka Candy on scent collection.
June 22, 2010
By: TOM BRANNA
Editor
Talk about a sweet deal! Elizabeth Arden, Inc. and Bazooka Candy Brands— the sweets maker behind the famed Ring Pop candy—have forged a strategic partnership for the launch of Mariah Carey’s new candy-inspired fragrance collection, Lollipop Bling. Lollipop Bling was inspired by Mariah’s marriage proposal—an engagement ring hidden inside an iconic Ring Pop lollipop package. As such, the candy theme is woven throughout the launch. The fragrance and packaging are candy- and flavo...
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